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NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have …
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What is Quid?
Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid…
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- Competitors
- Tech Details
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What is Quid?
Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid predicts future trends, bridging data collection with predictive accuracy. Quid states its customers currently include companies like Ogilvy, T-Mobile, Lufthansa, and Walmart, who use Quid for an in-depth understanding of customer and market dynamics.
Quid Features
- Supported: Real-time Data Updates
- Supported: Customizable Dashboards
- Supported: Triggered Alerts
- Supported: 51 Months of Historical Data
- Supported: Automatic Email Reports
- Supported: Non-boolean Topic Builder
- Supported: Influencer Marketing
- Supported: News Media Analysis
- Supported: Competitor Analysis
- Supported: Sentiment Scoring
- Supported: News and Media Analysis
- Supported: Exportable Reports
Quid Videos
Now seamlessly unified, the Quid (formerly NetBase Quid) AI-powered product suite offers a view of customer context, helping users to stay ahead of market shifts and future trends. Quid displays data through the lens of the future, empowering users to anticipate what's next.
Greg Creed, Former CEO of Taco Bell and Yum! Brands, talks about his experience using Quid to get ahead of the competition.
How GoPuff and 113 Industries Team Together to Leverage Media Intelligence to Understand Consumers
How Taco Bell Used NetBase Quid to Develop Diablo Sauce
How MMGY Global is Using NetBase Quid to Support Tourism Marketing
How DAC Group Used NetBase Quid To Tap Into Unusual Trends
Quid Competitors
Quid Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | 96 languages |
Frequently Asked Questions
Reviewers rate Implementation Rating highest, with a score of 9.6.
The most common users of Quid are from Enterprises (1,001+ employees).
Quid Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 20% |
| Enterprises (more than 500 employees) | 80% |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have found the NPL engine of NetBase to be excellent in understanding net sentiment, themes, competitive brands, and relevant authors. They rely on the platform to drill down into the city/DMA level for conversations' geography and receive automated alerts for client topics. NetBase is extensively used to measure and analyze online mentions and conversations around client brands, industry categories, and key events.
Sales executives find value in using NetBase as it enables them to learn about prospective buyers, including their social standing, industry reports, and positive/negative sentiment trends. Moreover, NetBase helps open conversations with C-Suite executives and LOB leaders across various departments. The tool's social listening capabilities allow users to understand what is being said about their brand, product, or campaign online. It provides detailed reporting and multiple data visualizations to answer specific triggers of conversation effectively.
For market research purposes, NetBase serves as a valuable resource for audience insights and affinities by humanizing target profiles with real-time unsolicited conversations that express emotion, preferences, and reveal new insights. One user highlighted how NetBase contributes specifically to healthcare research by providing qualitative and quantitative data on brands, patients, influencers, and more. The tool offers actionable recommendations for tactical planning, content strategy, and marketing aspects.
NetBase assists in identifying proper influencers and understanding conversations around products, brands, and issues. It is commonly used for sentiment research, researching usage and awareness levels, social listening activities, and active hashtag tracking. In PR firms specifically, it plays a critical role in monitoring clients' social media presence, sentiment analysis, and trending topics within their industry. This monitoring allows PR professionals to identify opportunities for improving brand sentiment through targeted content creation.
Across different teams such as research, content marketing, and digital marketing, NetBase is utilized to measure and analyze online mentions and conversations surrounding client brands, industry categories, and key events. For example, it helps gather Twitter data for major client accounts and build detailed monthly social reports. Additionally, the software aids in consumer insight development, crisis monitoring, informing social and content strategies, strategy development, client research, program reporting, and intelligence reporting.
NetBase's wide array of features assists users in cross-tab analysis, demographic breakdowns, sentiment analysis, tracking brand social measures compared to competitors and monitoring social conversations related to brand management and competitor analysis. It provides quick and easy client-ready reports through its dashboard feature. PR firms rely on NetBase to track and analyze clients' social media presence, sentiment, and trending topics within their industry. This helps identify opportunities to improve brand sentiment and create targeted content to counteract negative sentiments.
NetBase is also an essential tool for research teams, content marketing teams, and digital marketing teams in measuring and analyzing online mentions and conversations around client brands, industry categories, and key events. It helps gather insights for content production, social listening research, and new business pitches. By understanding changing brand perceptions and gaining insights about consumers, NetBase enables strategic decision-making based on audience perceptions and surfaced trends for clients.
Moreover, NetBase is highly valued by agencies in various departments such as strategy, PR, social media, new business, branding, and advertising. It complements social media content generation with comprehensive analytics and actionable recommendations. The software is user-friendly for analysts familiar with social media platforms. Overall, NetBase serves as a go-to resource for market research, consumer insights, competitive intelligence, campaign tracking, crisis monitoring, reputation management, audience insights, and much more. With its wide range of use cases, NetBase empowers businesses to make data-driven decisions and navigate the ever-changing landscape of social media effectively.
User-Friendly Interface: Many users have praised NetBase for its user-friendly interface, with some stating that it only takes a few minutes to train anyone on how to use it. The platform's easy-to-navigate structure and intuitive guidance in creating themes and topics were also highlighted as positive aspects. Accurate Sentiment Analysis: Several reviewers have commended NetBase for its accurate sentiment analysis capabilities. Users were impressed by the tool's ability to provide precise sentiment analysis without requiring the use of Boolean operators. Some users even mentioned that NetBase's sentiment analysis was the most accurate compared to other social analytic tools they had used. Constant Updates and New Features: The constant evolution of NetBase and its regular addition of new features were highly appreciated by many users. They found it advantageous to be able to give feedback easily and see regular updates that kept the tool up to date with industry trends.
Confusing and Difficult User Interface: Many users have found the user interface of the tool to be confusing and difficult to navigate, hampering their ability to perform tasks quickly and efficiently. Some users have mentioned that the outdated interface needs a more modern and sleek look.
Cumbersome Account Setup Process: Users have expressed frustration with the complexity of adding an account for tracking and response, finding it to be a time-consuming and cumbersome process. This has hindered their ability to effectively use the tool.
Limited Functionality and Customization Options: Several users feel that the tool's functionality is limited, lacking features such as a more robust decahose function and precise demographic segmentation capabilities. Users have also mentioned the need for better customization options in terms of dashboard templates, topic comparison, color themes, and chart editing.
Users have made several recommendations based on their experience with NetBase:
Investing time in developing Quid skills: Many users advise dedicating time to developing skills in using Quid, as it is a powerful tool for PR consultants to gain insights for their clients. By investing time in understanding and mastering the features of this tool, users can effectively utilize it to provide valuable insights to their clients.
Having one dedicated employee for NetBase reporting: Some users recommend having one dedicated employee who is responsible for NetBase reporting. This ensures that the platform is properly utilized and that reports are generated efficiently and accurately. By having a dedicated team member who is familiar with the intricacies of NetBase reporting, organizations can streamline their social media monitoring and analysis processes.
Excellent for monitoring social media but may require manipulation for data analysis: According to users, NetBase is an excellent tool for monitoring social media platforms. However, some users note that when it comes to data analysis, there may be a need for additional manipulation. Although NetBase provides valuable insights, users suggest conducting further analysis and manipulation of the data to extract meaningful information.
Overall, NetBase is considered a valuable social media platform by users, particularly for PR consultants. While it may require some additional effort in terms of skill development and data analysis, the platform offers powerful capabilities for monitoring and analyzing social media activities.
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Reviews
(1-25 of 32)Companies can't remove reviews or game the system. Here's why
December 14, 2021
A good base but needs some improvement
Netbase is used for customer and market research as well as to monitor certain trends over time for brands. Social Media Crisis Management Market and customer research
- Ability to have different tags/filters already built in the system
- Ability to share dashboards and set up across teams
- Emotions monitoring and analysis
- overall back end of queries is very outdated
- the way the data is categorized by the publisher is biased and just outdated (eBay as a forum for example, which brings too much noise into the data)
- Expensive pricing model, everything is a separate service
February 23, 2020
Real-time monitoring benefits your company and your clients
Our firm's insights team primarily uses NetBase for both internal and client-facing projects, monitoring, and deliverables. NetBase allows our insights professionals to be on top of client social media mentions and social media conversations around issues important to our clients in realtime. NetBase allows our insights team to be together with a smart and thoughtful analysis that can not only tell a story but also allows the firm to bring a unique insight perspective to our clients.
- Real-time monitoring of unique issue insights
- The comprehensive pull of social media conversations
- The product is very traditional and could be more user-friendly.
- Ease of use for those trying to learn the product would be beneficial.
December 23, 2016
A strong passion for NetBase
Over the course of the last 3 years we have been with NetBase, we have watched them expand the platform in ways we would have never imagined. They continue to expand their capabilities, and as a result, it has become indescribably less effortless for us to obtain insights and understand our customers, general consumer opinions and needs. Providing this data to our key stakeholders throughout our company is something that has never done before prior to using NetBase. We support the high level/ top of the organization who have control over how our field locations operate. These individuals are not in the social space from day-to-day, so part of what we set out to accomplish is make them aware of what is taking place in the social space. NetBase allows us to uncover insights we never had access to before, enabling us to provide strategic guidance on our social business approach on a multitude of levels, including crisis management, business development, campaign performance, and competitive intelligence.
- Competitive analysis.
- Analyzing brand health on a day-to-day basis.
- Customer support--especially educating my manager and I on all of the new features.
- NetBase is constantly finding ways to make the platform work smarter for us.
- Understanding how to use the various dashboard templates that are available to us.
November 18, 2016
NetBase is the best most in-depth yet easy to use social listening tool on the market!
Netbase is predominantly used by our research team within the business, however, our content team also has access and uses it on a less regular basis. Within the research team we use it for a variety of projects from audience insights, to brand tracking, campaign tracking, market reports and monitoring of new product launches for clients as well as industry-wide thought leadership pieces and new business pitches.
- Natural language processing, top of the market!
- Easy to navigate, user-friendly interface, I have tested a lot of platforms and Netbase is by far the most straightforward tool, combined with the fact that you only have to use BOOLEAN if you want to, it makes it really quick to set up topics and start seeing data.
- Constantly evolving features, charts, functionality. They make it really easy to give feedback and genuinely take it on board, there are updates every month with new things that are happening within the tool and they are on top of the game with these.
- I actually can't think of any, they are constantly changing and improving and always ask for feedback! The problems aren't with Netbase as such but with the realm of social media.
May 16, 2016
NetBase is a very powerful platform
NetBase is being used by our insights and measurement team, which supports business units through the entire agency. The platforms addresses our needs for planning and research (for RFPs, ideation, hypothesis validation, etc.) as well as for some measurement practices like campaign tracking and ongoing social listening for social accounts. We address business questions like: what are people saying? why are they saying it? what is driving their behaviors? who are they? what are they interested in? how do they feel about the topic? where are they in the purchase lifecycle? and more.
- Their NLP is very strong with the ability to distinguish subject in sentences and then apply analysis based on either the subject or sentence. Competitors lack strong NLP and often have lower degrees of accuracy.
- The platform is highly flexible with dozens of ways to filter and cut the data. It is great for an analyst that really wants to deep dive into the data. However, the analysis done automatically by NetBase is also strong enough that less experienced users would still be able to gain insight with ease.
- The customizable dashboards are perfect for client reporting and drastically reduce the amount of time spent preparing recurring reports and decks. These are also very flexible depending on reporting needs.
- I have a lot of experience with writing boolean queries in social listening platforms, and NetBase's option for boolean is not as user friendly. Getting familiar with the platform's more basic query structure when not using boolean also requires a slight learning curve (if you are used to boolean).
- Even for all of it's strengths, it gets pretty pricey for only a handful of users. For an agency that requires multiple seats, this can add up very quickly.
- If having 100% of data is necessary (e.g. for tracking a Twitter hashtag campaign or sweepstakes), you must enable the firehose. Otherwise the decahose is used and then the sample is projected to estimated universe count. Not a problem for some situations, but definitely a problem for others.
April 08, 2016
NetBase | Feature rich and deep insights
Score 10 out of 10
Vetted Review
Verified User
We use NetBase to assist in solving a variety of business problems. To name a few items, the solution is used for social monitoring and intelligence for clients, new business development insights, and we have used it for advising on crisis management. NetBase provides us with not just a quantitative understanding of a business problem, but a qualitative analysis. The product's NPL engine is excellent in understanding net sentiment as well as themes, competitive brands, and relevant authors. Additionally, the platform not only identifies the geography of a conversation on the macro level, it drills down into the city/DMA level. Automated alerts for client topics ensure that a lifeguard is always on duty to keep an eye (or an ear) on the conversation.
- Ease of reporting, conversation analysis, easy to build dashboards that give quick glimpses of the conversation/topic and allow you to drill down as needed.
- Accurate sentiment driven triggered alerts let you keep your pulse on the conversation.
- Topic setup is easy. Topics are easy to set up and advanced Boolean search functionality enables the use of wildcards to enhance topics.
- Data access is outstanding. With 27 months of historical data built in and access to firehose data for social media platforms, data acquisition is second to none.
- The product is awesome and its really hard to find a weakness as the product development team is kicking out enhancements almost on a monthly basis.
Internet Marketing Inc. has developed an entire department around NetBase called Insights & Strategy, which is now the center of our Discipline Ecosystem. With the support of a few other tools, we have managed to break down silos and connect disciplines across a corporate marketing agency. We have put the guessing game to rest by appropriately gathering and analyzing relevant information about brands, industries and competitors. The social listening tool has allowed our entire organization to be more data-driven by using audience insights to create personalized, actionable, targeted digital campaigns.
- We are able to provide an all-inclusive brand analysis. The objective of this report is to understand how the brand is performing overall. Some of the questions that are answered within the report are: what are consumers discussing, how are they talking about the product/service, are conversations primarily positive, where are conversations occurring and what type of content is being shared?
- We love starting a new business pitch by offering a competitor analysis. Our goal is to provide a nice overview of their top competitors. It seeks to answer how does the brand stack up to its competitors, the key attributes, what brand is winning/losing and identify where the gaps are and the potential opportunities.
- We enjoy the education it provides both internal teams as well as the client, especially the landscape analyses. We like to understand how the industry is performing overall and where our clients stand. Aspects that we deem important are: when, where, who and what conversation is occurring in the industry over the course of 1 year, what helps drive people to convert, what main components of the product/service encourage or deter continued conversion as well as provide insights around what people enjoy (or hate) about the product/service.
- I'd like to see a better creation of audiences; a greater taxonomy of classifiers to better create personas for our campaigns. Example of segmenting the audience: moms, millennials, sports enthusiasts, home buyers.
- I'd like to understand instantly what causes a spike in engagement - it is tedious to sift through posts to understand what caused the spike and be able to accurately explain that to the client.
- I'd like the system to tell me what the audience cares about i.e. which apps, music, so that we understand how to create content that will resonate with them.
- More pre-made categories/themes and dashboards to help accurately cover topics.
- Sentiment is often off and filtering doesn't work well when the term or client has a mainstream name such as Internet Marketing Inc. without losing data.
February 19, 2016
NetBase And Social Listening
Currently, NetBase is used to provide analytics for individual clients across the social-space. While NetBase is accessible to various users within our organization, usage is determined by individual client needs. We are able to gain valuable insights into how our clients do in the social space against various topics, and we can gauge this against our competitors.
- Great for in-depth analysis of the Twitter-space, especially as it comes to text analysis.
- The Firehose scale provides mountains of valuable data that can be manipulated and/or exported for further analysis.
- Comparing the share-of-voice various brands have compared to each other, especially as it relates to online social presence.
- The Decahose sampling is far from pointless, but it isn't as effective if the user's objective is to gather specific data. The obvious workaround is to use the Firehose feed.
- I would like to see a more intricate listing of sources when analyzing topics.
- This may not be possible due to restraints with Twitter Data, but when analyzing specific hashtags, it would be absolutely invaluable if we could segment mentions based on Twitter clicks (where users click the hashtag) versus Twitter search (when a hashtag/topic is searched, NOT clicked on).
February 17, 2016
Netbase - When Only The Best Will Do
My organization uses Netbase to gain insight as to how our clients are viewed across social media. We analyze consumers' mentions of our clients' products and use these insights to make better informed business decisions. Netbase addresses the ever-present business problems of truly understanding consumers' views of clients' products. Netbase enables us to gain a second set of eyes to understand how customers truly feel about our products, whether good or bad.
- Netbase gives unbiased overviews of brands' impacts across social media.
- As a social listening tool, Netbase provides insights to postings across a wide variety of outlets.
- Netbase is extremely user-friendly and can be used by employees across all levels of their careers.
- Netbase enables users to analyze mentions of products in real-time.
- Netbase enables marketers to get ahead of the competition by gaining a deep understanding of brand perceptions.
- Netbase could amp up their client support team and provide more on-site support.
- Netbase could certainly improve their marketing, many people at my organization are unfamiliar with this resource.
- Netbase is very expensive.
December 16, 2015
Third generation Social Listening tool that really works and gets you instant insights!
I have used NetBase for approximately 2 years and mainly for social listening purposes. The problems I solve are usually around 'what is being said about our brand/product/campaign on-line'. NetBase has very specific ways in which I have been able to answer this, with detailed reporting and multiple data visualisations available to me to help back up any findings.
The tool allows me to pinpoint specific triggers of conversation and to feed this back to the brand to help in wider strategic research and activation. Having the ability to say for certain what people are saying about you online really does help to mould business strategy and best practice.
The tool also offers owned channel analysis for Facebook and Twitter, something I have found very useful as it is detailed enough to get the right results but does not require in-depth analysis, saving time! Also this is at no extra cost, saving on having to pay for an additional third party platform tool.
- The great thing about NetBase is the ease of use, once you have learnt the tool, to gain instant, viable insights for a range of social listening and channel/content performance activities.
- The ability to fully customise and alter the 'widgets' used in dashboards puts NetBase at the front of the social listening tools pack to me. The team at NetBase is also super eager to help and is constantly tweaking and improving the tool, unlike many others in this space
- The dashboards serve as a one-stop shop for the user to gleam real insight into social conversation and what is driving (or not in some cases!) the conversation, be it via a timeline, hashtag cloud, influencer list etc.
- I would say that really the only drawbacks I have found over time are sometimes the slowness of a dashboard to update, however I must stress this is usually due to the number of widgets open and data being processed than the tool being 'slow'.
- Anytime I have had an issue with a topic not updating or making sense the support team is there to help and often come up with a solution very quickly.
December 16, 2015
Netbase's language processing technology makes it a winner for social media intelligence
We use Netbase for measuring and analysing online mentions & conversations around client brands, industry categories and key events, and also to investigate the impact of marketing activities. It is primarily used by the Research team, often alongside traditional research methodologies, and also by the Content marketing team.
- Natural Language Processing: If the point of social media analysis is to understand large volumes of text that you can't read yourself, then the automated analysis is key to this. Netbase is the best that we have seen in the market, and this is the cornerstone of the product for us.
- Dashboard design: Past tools we have used have involved pulling data from the tool, analysing and charting in (typically) Excel, then putting together into a Powerpoint presentation to share with clients & colleagues. Netbase's dashboard tools enable reports to be templated and generated as PDFs. Cutting out large chunks of manual administrative work means that more reports can be delivered more frequently with no added time/cost at our and.
- Customer support - although we are UK-based and the Netbase support staff are primarily US-based, we have found their support staff to be fast, responsive and very helpful.
- Dashboards can only currently be exported as PDFs. It would be helpful to have a more read/writable format (eg. PPT) that enables us to combine Netbase's outputs with other sources, or to make them more consistent with our own branding (colours, fonts etc.)
- The business model revolves around a limited number of login seats. I would like to be able to roll out the tool to make it available/accessible to more people in the business, but the pricing model makes this impractical/uneconomical.
- Logging out users after a period of inactivity can be frustrating when multitasking/task switching and unsaved work is lost.
- While Netbase's focus on language processing is its key strength, additional functionality around social analysis (eg. people who follow a brand account, users who talk about X are also likely to talk about Y) is somewhat limited.
November 16, 2015
NetBase Makes e-Everything Easier!
Score 10 out of 10
Vetted Review
Verified User
As a global market research organization and social media intelligence consultant, I place high value on the recall accuracy of NetBase in global markets. The application's ability to seamlessly customize global brand research in various languages to obtain instant comparative global subject matter insights is an incomparable research asset. As our consulting business continues to follow and track the global fashion industry's adoption of tech and social media analysis, we anticipate the potential for growth in this arena of global fashion consulting, both for fashion brands and fashion industry forecasting and consulting
- Solid global market language support
- High NLP accuracy and recall
- Intuitive interface
- Easily customizable research
- More intuitive dashboard setup
- Pinterest support
August 14, 2015
A good, solid option for the price - especially for agencies
NetBase is used primarily by the Insights & Strategy department for general social listening insights research (both for new and existing business) as well as for the identification of real-time engagement opportunities for a handful of the agency's clients. Netbase solves the problem of access to on-demand consumer insights from millions of users and data sources.
- Engagement management. We could not have learned the ins and outs of the tool without the ongoing help and guidance of our account rep. Compared to other social tools where users are essentially on their own, NetBase allows us to get to the data we need without being hung up in figuring out HOW to get to the data.
- Innovation. It seems the product team is constantly working to evolve and enhance the tool - often in ways our team hasn't yet thought of.
- Sentiment. While this is probably the biggest challenge of any social listening tool, I'm often wishing that more of the social conversation I'm analyzing could be assigned a sentiment.
- Training the tool. I believe some tools in the competitive landscape tout that their algorithms are able to "get smarter" over time as manual sentiment assignments are made. In other words, the tool learns the commonly used phrases and their corresponding sentiment over time so that it becomes more accurate and less manual classification is needed.
August 14, 2015
NateBase covers all bases
We are currently using to monitor and determine the effectiveness of our social media efforts. We primarily use it in our marketing department. NetBase has been essential in monitoring the sentiment of our fans.
- Aggregates and converts data into useable social media reports
- Measures sentiment in effective way
- Helps to provide a real-time view of our social landscape
- I think enabling publishing capabilities for Instagram
- I think the pricing could be more affordable and less piecemeal
August 14, 2015
NetBase review
Many different areas of Nespresso use it. I use it myself to do the listening of the brand. So I have a few words set in and I read daily what people say involving our brand. People from the Consumer Service area answer posts on Facebook or Twitter through this tool as well. The problem is that it doesn't bring us results from unpublished posts on Facebook (dark posts) and also it brings only few mentions from Instagram. It is good to monitor for crisis prevention, so we have lots of bad words configured on the tool and see a “bad” post as soon as it appears and try to solve the problem as quickly as possible to prevent it from having such a big impact.
- Integration across areas
- Prevent Crisis
- All your bigdata in the same place.
- Bring more results from Instagram.
- Bring comments from unpublished posts.
August 14, 2015
Agency use of Netbase
Netbase is mainly used by our social media and strategy departments. We use it for social listening (to inform us about the brands we work with...sentiment, passion, themes, etc), for insight into various topics for content production, and to help provide intel for new business pitches.
- Netbase makes it easy to understand, in a relatively short period of time, consumer perception about a brand.
- Netbase helps us to analyze trends over time, tracking reaction to campaigns, news, product innovation, etc.
- The Netbase support team does a great job of keeping us up to date on the latest product updates and training us on how to use the tool efficiently.
- As of now there is no way to truly parse the data by demographics or audience segments.
- Some of the filtering process is still a little "quirky." For instance, having to choose "Unclassified" as a geography in order to pull in historical Facebook data isn't intuitive for the user.
August 14, 2015
Netbase: Not Just Another Pretty Social Media Tool
Netbase is currently being utilized mainly in the PR and social media teams, but also for strategy, new business and branding. In the PR and SoMe team, we use it to do monthly reporting on the conversation surrounding our clients, and also provide realtime updates if an important post occurs. We also use it to track domains for ad buys and use the non-brand topics to find out what publications we should be pitching that has the most social conversation.
For strategy, we can tell our clients the conversation around to a certain industry, allowing us to easily create personas. We're also using Netbase in new business pitches by creating a customized dashboard and doing a live demo.
For strategy, we can tell our clients the conversation around to a certain industry, allowing us to easily create personas. We're also using Netbase in new business pitches by creating a customized dashboard and doing a live demo.
- Ease of use: it was easy for everyone in the team to analyze a topic with the tools on the left.
- Customer service: Kelsee is always available if we have a question and has set things up for us when we're on a time crunch
- The interface is pretty fast: unlike our previous program (Radian 6), we don't have to wait hours until our content loads.
- I wish someone would have sat next to us to set up topics. I really struggled learning how they work, and a side-by-side session would have helped
- I'd love to be able to delete irrelevant posts on the post themselves or in the stream. Instead we have to filter out Exclude terms
- I'd also love to be able to customize the colors to a client's brand standards.
August 10, 2015
NetBase Social Media Listening Software
We use NetBase to monitor conversation around our brand so we know what our audiences are saying and can take action on it. We also use NetBase to educate ourselves on the broader high education conversation happening across digital media as well as monitor for emergency situations that can often times break first on social media.
- Reach: In our experience, NetBase not only pulls content from the most sources across the web, but pulls the most relevant content we're looking for. It's a big plus that they pull from Instragram, Tumblr, etc. in addition to Facebook, Twitter and others.
- Flexibility: Once topics are built, it is super simple and fast to lay themes over those topics to isolate conversations or sets of keywords. It is wonderful that when someone asks what's going on related to a specific topic or news story, we can pull the data quickly with minimal effort.
- Customer Service: Our rep is awesome! He gets back to me so quickly with answers to really technical questions and is helping us understand how to get the most out of the software.
- Email Reports: You are able to email yourself and others daily reports, and the information contained in the reports is great and very useful, but hard to access. Reports are sent as PDF email attachments, making them difficult/impossible to read on mobile.
- Text Alerts: Currently the alerts that come to us if there's a spike in volume in our crisis keyword set come to us via email, which can make them easy to miss. Text message alerts in that situation would be ideal.
I use NetBase in my function as a marketing analyst at Razorfish Health. We utilize social media data in two capacities 1) to understand core audience's changing brand perceptions, in light of marketing campaigns and 2) to gather insights about consumers related to core issues that are relevant to our clients. An example is work we have done with a large pharmaceutical company with a suite of OTC products. They were interested in understanding how moms perceive their products, and if there are any current barriers to purchase. NetBase allowed us to pull social media data from mom blogs and forums, across a two year history and to segment this data to surface key trends that our client could capitalize on.
Overall, the tool is easy to use with some practice. They have a clean data set, and the sentiment tracking is more accurate for our healthcare space than I have seen across many other competitive tools. The best part about working with NetBase is their customer service. Everyone I have encountered has gone above and beyond to help when needed, and they have a knowledgeable set of analysts who think about our client's problems in the same way we do, and help us address them effectively using their tool. I would highly recommend the product.
Overall, the tool is easy to use with some practice. They have a clean data set, and the sentiment tracking is more accurate for our healthcare space than I have seen across many other competitive tools. The best part about working with NetBase is their customer service. Everyone I have encountered has gone above and beyond to help when needed, and they have a knowledgeable set of analysts who think about our client's problems in the same way we do, and help us address them effectively using their tool. I would highly recommend the product.
- NetBase provides access to built in dashboards that provide valuable views of social media data with zero setup required from the user standpoint. This makes understanding the wide array of social data much more efficient than many other tools.
- NetBase sentiment scoring is highly accurate, and the tool allows flexibility in customizing sentiment tracking if corrections need to be made.
- NetBase provides superior customer service, and has a talented set of analytics team members who can support others in their usage of the tool.
- Insight Composer does not provide easy access to Facebook data that is owned through pages set up by clients. Although there are some alternate products that allow users to tap into this view, it is difficult to aggregate this with other 'earned' data that is organically captured
- NeBase's pricing model only provides access to one user. If others log in, that primary user is kicked out of access.
- Some filtering capabilities (by topic, or other criteria) in Insight Composer can be cumbersome. The previous dashboards were more difficult to use, with charts needing to be moved to create specific data cuts, however the tool has improved since then.
August 05, 2015
NetBase - Worth The Price Of Admission
NetBase is being used by a department who runs queries for the entire organization. We are using it to address multiple things; sometimes a specific project; sometimes for marketing to a prospective client, and sometimes for other internal purposes. We are a marketing research firm, so understanding social media sentiment on topics we are currently researching is important.
- Ability to pull from multiple sources, basically anything you can find on Google is used within the analysis. Being able to pull from all parts of the internet is obviously important - ensuring you are picking up conversations from multiple views.
- Reporting - easy to use dashboards, with certain set views (e.g. word clouds). The ability to quickly filter down on results and/or remove attributes not relevant to your particular needs.
- The cross-tab functionality provides an easy way to view a data set, narrowing or refining a search quickly without having to create new queries each time you want to make an edit.
- A savable query. Initially was not available (you had to know what you filtered each time and re-create). Having the ability to save and come back to a query is super important for ongoing analysis.
- I wish there was Boolean logic of the query available to better demonstrate to our clients (internally and externally) what we had to do to arrive at the findings we are reporting. There are times that this becomes very complicated to explain and we need to create a document showing this logic ourselves.
- Ideally we would have access to private Facebook posts or private Tweets. These are not currently included and private posts could provide a different view of data on certain analysis.
August 04, 2015
NetBase Raises The Bar For Content Marketing
NetBase allows our team to take the guesswork out of social discovery to provide our clients with relevant, trending, and adaptive content solutions.
- NetBase provides a highly accessible yet comprehensive dashboard for social discovery.
- It also helps to tailor our findings to the most appropriate audience for our client.
- The data driven insights derived from the NetBase platform lend a level of expertise and credibility that competitors do not generally possess.
- The time lag on aggregating data can sometimes work against tight deadlines.
- The analysis is sometimes vague requiring some degree of interpretation to find value in.
- Sentiment analysis in particular can be difficult to deduct meaning from.
August 04, 2015
Social Listening Simplified
We use NetBase on the Insights and Social team to provide social listening for our clients. We listen for influencer mentions, to provide a snapshot around particular campaigns and for many other social purposes.
- Social Listening
- Influencer identification
- Brand mentions
- Applying filters could be more user friendly
- I'd like Business User licenses to have the ability to save searches
August 04, 2015
New and in Awe of NetBase
NetBase is currently used by a single department within the company, roughly 8-10 employees have access. For our company, it segregates each brand to track social media activity, brand sentiment, conversation, and trend analysis for long and short term issues. We used NetBase to track "viral" brand issues, and use its data to judge when to implement crisis management.
- Ability to customize dashboards and topics for each user, and share community dashboards for consistency when tracking.
- Many filter options for researching options, and gaining specific data as needed from applying said filters.
- Measuring monitored activity by social media users by both potential impressions and clout by user.
- When measuring sentiment, NetBase does not always read correctly. Sentiment is also not read on each piece of conversation.
- Facebook is not implemented in the data.
- Previously applied filters automatically apply themselves the next time you log in, instead of clearing themselves from topics. This can be confusing for new users.
August 04, 2015
NetBase does everything we need
We're an agency with a strong backing in social media and social media analytics. We use NetBase on many client engagements to first decide what issues are relevant to a client, then develop messages that we know will resonate with those they're trying to reach. In some cases, the platform is used as a one-off tool to judge the success of prior campaigns.
- Scan all available information, not just those that are easily available like social.
- Create beautiful reports with charts, graphs, and customizable dashboards that can be re-loaded over time or auto-sent to clients.
- Provide support to existing clients--whenever we need anything, our representative is able to answer at a moments notice.
- Alert you just how much data you're pulling down, or will pull down if you commit to analyzing a topic.
- The user interface can be clunky, and sometimes it's confusing to know what filters you've applied over data.
- There's really no ability to work on a topic with other people. You can share the topic, but the other user is not able to change the search in any way.
July 30, 2015
NetBase Review
Officially, we use NetBase to provide social media reports to several clients. However, we are in the process of rolling it out to our entire organization to use as a market research tool (audience insights, affinities, etc), as well as a media planning tool. It’s a pretty standard practice to build a target profile using survey response data from Simmons. But when you’re trying to understand a group of PEOPLE, scientific data can only go so far. It’s missing natural, honest opinions expressed in real consumer language, and it’s limited by it’s very definition - if a question wasn’t asked, the data won’t provide the answer. NetBase enables us to humanize our Simmons target (or our media plan, or our measurement strategy, or our creative/content) with real-time, unsolicited conversations between people that express emotion, imply (or directly state) a preference, surface unexpected associations, and reveal new insight into people and culture. When you understand what your customers care about and the reasons behind their actions and attitudes you can translate these insights into hyper relevant strategic opportunities.
- Data quality - once you know how to use it, pretty much every piece of data it surfaces is relevant / useful.
- Depth of analysis - it's super easy to do quantitative AND qualitative analyses on a deeper level than just the brand. NetBase's ability to surface category, brand-neutral insights is unsurpassed.
- Customer support - the NetBase team is extremely attentive.
- Out-of-the-box usage: in order to get the most out of the tool, there's a bit of a learning curve.
- If you don't know the feature exists, you'll probably never find it. The feature set is SO robust that a lot of people are probably missing a ton.
- Dashboard building - it's not fun. Granted, you don't need a dashboard because of the wide variety of on-the-fly analysis widgets, but for clients that are still using training wheels, dashboard reports are a must and it takes forever to build great ones.
- Automated reports cannot be sent to users who do not have NetBase logins.